Maximize the attractiveness of your university with the HIGHER EDUCATION JOURNEY method
Connect your university brand with the hearts and minds of your target group.

Start now and become the first choice for future-oriented students!
Welcome to a revolutionary approach to higher education marketing – the HEJ Method. We offer your institution a customized solution to redefine your presence in the education market and strengthen your relationship with potential students.
- Brand development: Create a distinctive university brand that radiates authenticity and trust.
- Rebranding: Update your image to reflect the dynamism and progressiveness of your institution.
- Understanding target groups: Use the Sinus-Milieus to gain profound insights into the lifeworlds of your target groups.
- Strategic positioning: Position your university as the ideal place for studying and personal development.
HEJ method: Your guide to targeted university marketing
The HEJ method is a two-part strategy that focuses on the essential areas of outbound and inbound marketing:
Module 1: Outbound
- Eight focus points: We develop a marketing strategy that covers every aspect from branding to the student life cycle.
- Practical implementation: Tailor-made action plans that build on the strengths of your university.
Module 2: Inbound
- Target group analysis: A deep understanding of the expectations and needs of your target groups.
- Milieu-specific marketing: Measures that resonate and match the identity of the students.
Your benefit:
- Differentiation from the competition: Stand out from the competition with a unique profile.
- Increased visibility: Reach a broader target group through precise and relevant communication.
- Long-term retention: Create a loyal student community and a strong alumni network.
- Sustainable growth: Lay the foundations for continuous development and success.
Arrange a non-binding initial consultation and discover your potential with the HEJ method.
8 focus points
HIGHER EDUCATION JOURNEY METHOD
1. brand development
Universities are brands! Why is the "university brand" so important for student recruitment?
2. rebranding
How can rebranding contribute to a strong competitive advantage in student recruitment?
3. mindset
From applicant to client:
From Student Service to Customer Service.
4th touchpoint
There are numerous points of contact with potential freshmen. Optimization leads to more prospective students.
5. internal networks
One hand should know what the other is doing. Faculty. Administration. Student Office, International Office, Chair, Dean's Office, Examinations Office
6. course development
It makes sense to consider marketing aspects when developing a degree program. A degree program has a target group.
7. location vs. student location
What makes the degree program or the university attractive? Is it the city or the campus?
8. student life cycle
The entire student journey, from the first contact, through their studies to alumni status and beyond.
CONCLUSION
Every single point is relevant. Whether in university marketing, degree program marketing or simply in student recruitment
Deepening and practical orientation
Deepen your marketing strategy – with face-to-face workshops for sustainable success
For a more intensive and hands-on experience, we offer advanced workshops tailored to the specific needs of your university. (All prices plus VAT)
Use this opportunity to focus on the further development of your university marketing.
Participants:
The workshops are designed for up to 6 people to ensure intensive support and customized solutions. For additional participants we charge a surcharge of 400 euros per person.
Take the first step towards repositioning your university.
Contact us now and secure your place for the next workshop!