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University counseling
Magister professional principles
Expertise
HEJ method
Blog
Contact
Status quo analysis: Websites
1. preparatory analysis and target definition
Initial consultation: Clarification of the objectives pursued with the website and understanding of the website’s target group.
Analysis of existing data: Evaluation of existing analytics data to gain an understanding of current user interactions and behavior.
2. technical inspection
Website performance: Analysis of loading times, server response times and general website performance.
Mobile responsiveness: Checking the presentation and user-friendliness of the website on mobile devices.
SEO status: Analysis of search engine optimization, including keywords, metadata, and backlink profile.
3. content and visual analysis
Content audit: Checking the topicality, relevance and quality of the content on the website.
User experience (UX) and user interface (UI): Evaluation of design and usability, including navigation, readability and overall aesthetics.
Accessibility: Ensuring that the website is accessible to all users, including people with disabilities.
4. user experience and engagement
User feedback: Collecting and analyzing user feedback, possibly through surveys or user tests.
Engagement metrics: Analyzing dwell time, bounce rate and other relevant metrics.
5. competitive analysis
Market comparison: Review how similar organizations design their web presence and which best practices are applied.
6. security and compliance
Security check: Check for security gaps and data protection compliance.
Legal compliance: Ensure that all legal requirements, such as imprint and privacy policy, are met.
7. development of recommendations
Strategic recommendations: Suggestions for improving the overall strategy of the website.
Tactical recommendations: Concrete tips for optimizing design, content, technology and user experience.
8 Reporting and presentation
Reporting: Preparation of a comprehensive report summarizing all analysis results and recommendations.
Presentation of the results: Discussion of the results and recommendations with the relevant stakeholders.
9. future orientation
Action plan: Development of a plan to implement the recommendations.
Ongoing monitoring and adjustment: Recommendation for regular monitoring and adjustment of the web strategy.
Aspects to be considered
Integration with other marketing activities: Coordination of the web strategy with social media, email marketing and other marketing channels.
Stakeholder engagement: Involving internal stakeholders in the process to ensure a comprehensive understanding of their needs and requirements.
Future trends: Consideration of current and emerging technologies and web trends.