Status quo analysis: Websites

1. preparatory analysis and target definition

  • Initial consultation: Clarification of the objectives pursued with the website and understanding of the website’s target group.
  • Analysis of existing data: Evaluation of existing analytics data to gain an understanding of current user interactions and behavior.

2. technical inspection

  • Website performance: Analysis of loading times, server response times and general website performance.
  • Mobile responsiveness: Checking the presentation and user-friendliness of the website on mobile devices.
  • SEO status: Analysis of search engine optimization, including keywords, metadata, and backlink profile.

3. content and visual analysis

  • Content audit: Checking the topicality, relevance and quality of the content on the website.
  • User experience (UX) and user interface (UI): Evaluation of design and usability, including navigation, readability and overall aesthetics.
  • Accessibility: Ensuring that the website is accessible to all users, including people with disabilities.

4. user experience and engagement

  • User feedback: Collecting and analyzing user feedback, possibly through surveys or user tests.
  • Engagement metrics: Analyzing dwell time, bounce rate and other relevant metrics.

5. competitive analysis

  • Market comparison: Review how similar organizations design their web presence and which best practices are applied.

6. security and compliance

  • Security check: Check for security gaps and data protection compliance.
  • Legal compliance: Ensure that all legal requirements, such as imprint and privacy policy, are met.

7. development of recommendations

  • Strategic recommendations: Suggestions for improving the overall strategy of the website.
  • Tactical recommendations: Concrete tips for optimizing design, content, technology and user experience.

8 Reporting and presentation

  • Reporting: Preparation of a comprehensive report summarizing all analysis results and recommendations.
  • Presentation of the results: Discussion of the results and recommendations with the relevant stakeholders.

9. future orientation

  • Action plan: Development of a plan to implement the recommendations.
  • Ongoing monitoring and adjustment: Recommendation for regular monitoring and adjustment of the web strategy.

Aspects to be considered

  • Integration with other marketing activities: Coordination of the web strategy with social media, email marketing and other marketing channels.
  • Stakeholder engagement: Involving internal stakeholders in the process to ensure a comprehensive understanding of their needs and requirements.
  • Future trends: Consideration of current and emerging technologies and web trends.