Social media has established itself as the central stage of the digital age, especially in the field of university marketing. They offer enormous potential to present your higher education institution effectively, interact with your target group in a targeted manner and spread your message far and wide. As an experienced higher education marketing agency, Ahoy Academics can help your institution make the most of these opportunities and build a strong social media presence. Our goal is to make your university visible and successful in the digital space with customized strategies.
We offer comprehensive support for your social media channels. Our aim is to strengthen your online presence, increase your reach and deepen the bond with your target group. To achieve this, we develop customized social media strategies that reflect your goals and brand identity.
Our team of experienced social media experts takes care of planning, creating and publishing engaging content that resonates with your target audience
As a specialized agency for university marketing, Ahoy Academics optimizes the Instagram presence of universities. We take over the complete management of the Instagram feed, from careful design to final execution. Our expertise enables us to effectively position university messages and attract targeted students by working with influencers with a wide reach. With our innovative tools, we identify relevant trends and use Instagram strategically to increase reach. The aim is to generate targeted interest in your university and thus effectively promote student recruitment.
As a leading higher education marketing agency, Ahoy Academics develops customized TikTok strategies specifically designed to attract students. We use our expertise to position your university authentically and creatively on TikTok, one of the world’s leading platforms. Our goal is not only to reach prospective students, but to effectively attract them to your university through innovative and engaging content.
Ahoy Academics creates customized Facebook campaigns for universities to attract older generations such as baby boomers and silver surfers to study programs. We also offer consulting services to realize the full potential of the platform for attracting students if using Facebook is a challenge.
Phase 1: Initial consultation via video conference
Our collaboration begins with an in-depth video conference in which we discuss your company and your marketing goals in detail. We take the time to understand your concerns and gain detailed insights into your expectations. This phase serves as the basis for our further collaboration.
Phase 2: Data-driven status analysis
We draw from the data you provide, including customer information, sales statistics and historical marketing data. This data is thoroughly analyzed to evaluate the current status of your business and identify potential areas for improvement.
Phase 3: Strategic campaign development
Our marketing experts use this data to develop a customized marketing strategy and campaign. We define the precise goals, target groups, messages and the appropriate mix of marketing channels that are tailored to your specific requirements.
Phase 4: Multi-channel implementation
With strategic planning in the background, we start implementing your campaign in the relevant marketing channels. This includes the creation of high-quality advertising material, the execution of ad campaigns, targeted website optimization and the use of various social media platforms. Our aim is to ensure seamless and efficient implementation.
Phase 5: Analysis and reporting for continuous optimization
We take success seriously and continuously monitor the performance of your campaign. This includes tracking and analyzing metrics such as clicks, conversions, sales and other relevant metrics. Regular reports provide you with insights into progress and allow us to make adjustments to ensure your marketing goals are met.
Our mission is to ensure your success at the highest level. We look forward to working with you and taking your business to the next level.
Status analysis :
Review of current social media presence and interactions.
Campaign :
One-month campaign on one main channel (e.g. Facebook or Instagram) incl. 2 posts per week.
Reporting :
Monthly report on reach, engagement and conversions.
Follow-up costs :
Monthly subscription for analysis tools (approx. 50€), maintenance (approx. 100€).
Status analysis :
Detailed analysis of the social media presence across all channels.
Campaign :
Three-month campaign on two main channels (e.g. Facebook and Instagram) incl. 3 posts per week.
Reporting :
Monthly report with detailed analysis and recommendations.
Follow-up costs :
Monthly subscription for analysis tools (approx. 100€), maintenance (approx. 200€), additional analyses (approx. 150€).
Status analysis :
Comprehensive analysis of the social media presence, target group analysis and competitive analysis.
Campaign :
Six-month campaign on three main channels including 4 posts per week, paid advertising and influencer marketing.
Reporting :
Weekly report with detailed analysis, recommendations and adjustments.
Follow-up costs :
Monthly subscription for premium analysis tools (approx. 200€), maintenance (approx. 300€), additional analyses (approx. 250€), influencer cooperations (variable).