The Higher Education Method with its 8 focus points enables targeted marketing and prevents inefficient marketing measures.
Universities are brands! Why is the "university brand" so important for student recruitment?
How can rebranding contribute to a strong competitive advantage in student recruitment?
From applicant to client:
From Student Service to Customer Service.
There are numerous points of contact with potential freshmen. Optimization leads to more prospective students.
One hand should know what the other is doing. Faculty. Administration. Student Office, International Office, Chair, Dean's Office, Examinations Office
It makes sense to consider marketing aspects when developing a degree program. A degree program has a target group.
What makes the degree program or the university attractive? Is it the city or the campus?
The entire student journey, from the first contact, through their studies to alumni status and beyond.
Every single point is relevant. Whether in university marketing, degree program marketing or simply in student recruitment
Welcome to a revolutionary approach to higher education marketing – the HEJ Method. We offer your institution a customized solution to redefine your presence in the education market and strengthen your relationship with potential students.
The HEJ method is a two-part strategy that focuses on the essential areas of outbound and inbound marketing:
Arrange a non-binding initial consultation and discover your potential with the HEJ method.
We look forward to an informal meeting to get to know you.