Our expertise in university consulting
Hej method
The HEJ method is a holistic approach to higher education marketing that focuses on eight focus points, including brand development, rebranding, mindset promotion, touchpoint management, internal collaboration, course development and an emphasis on location. Its main goal is to attract and retain students and young academics by creating an attractive educational experience.
HEKI method
The HEKI method is a systematic approach that supports universities in integrating artificial intelligence into their marketing and communication strategies. Through targeted training and data-based solutions, HEKI enables universities to make their marketing and communication processes more efficient and cost-effective, which not only contributes to the successful recruitment of students and optimization of study programs, but also significantly improves science communication.
Strategy workshops
AI
Immerse yourself in the possibilities of artificial intelligence in university marketing and recognize its potential for student recruitment.
Social Media
Gain in-depth insights into the strategies and tactics of social media marketing, specifically tailored to the education sector.
GDPR in marketing
Make sure your university marketing strategies are not only effective, but also GDPR compliant. A must in today’s digital landscape.
Performance Marketing
Learn how to optimize marketing campaigns for universities and achieve measurable success.
University marketing workshop
This comprehensive program combines all of the above aspects and gives you a holistic perspective to excel in all areas of university marketing.
Flexible university marketing training program
Ahoy Academics offers flexible, modular workshops that can be combined according to your needs. Depending on the module and objectives, these vary from half a day to two days. We are happy to train directly at your university or offer all content online to guarantee maximum adaptability.
Campaign development
Measures / implementation
We implement the developed strategies in targeted campaigns. We then integrate these measures seamlessly into activities such as social media marketing and performance marketing (online advertising).
SOCIAL MEDIA
Ahoy Academics optimizes the Instagram presence of universities, maintains the feed from start to finish, positions university messages effectively and works with influencers with a wide reach to attract students. Our innovative tools identify relevant trends and use Instagram to increase reach and generate targeted leads for your university.
Tik Tok
Ahoy Academics develops customized TikTok measures for student recruitment. We position you authentically and creatively on the world’s leading platform to effectively attract future students to your university.
Ahoy Academics creates customized Facebook campaigns for universities to attract older generations such as baby boomers and silver surfers to study programs. We also offer consulting services to realize the full potential of the platform for attracting students if using Facebook is a challenge.
Our workflow
Phase 1: Initial consultation via video conference
Our collaboration begins with an in-depth video conference in which we discuss your company and your marketing goals in detail. We take the time to understand your concerns and gain detailed insights into your expectations. This phase serves as the basis for our further collaboration.
Phase 2: Data-driven status analysis
We draw from the data you provide, including customer information, sales statistics and historical marketing data. This data is thoroughly analyzed to evaluate the current status of your business and identify potential areas for improvement.
Phase 3: Strategic campaign development
Our marketing experts use this data to develop a customized marketing strategy and campaign. We define the precise goals, target groups, messages and the appropriate mix of marketing channels that are tailored to your specific requirements.
Phase 4: Multi-channel implementation
With strategic planning in the background, we start implementing your campaign in the relevant marketing channels. This includes the creation of high-quality advertising material, the execution of ad campaigns, targeted website optimization and the use of various social media platforms. Our aim is to ensure seamless and efficient implementation.
Phase 5: Analysis and reporting for continuous optimization
We take success seriously and continuously monitor the performance of your campaign. This includes tracking and analyzing metrics such as clicks, conversions, sales and other relevant metrics. Regular reports provide you with insights into progress and allow us to make adjustments to ensure your marketing goals are met.
Our mission is to ensure your success at the highest level. We look forward to working with you and taking your business to the next level.