Advantages of cooperation

Our expertise in university consulting

Our experience is your gain

HEJ method

The HEJ method is a holistic approach to higher education marketing that focuses on eight focus points, including brand development, rebranding, mindset promotion, touchpoint management, internal collaboration, course development and emphasis on location. Its main goal is to attract and retain students and young academics by creating an attractive educational experience.

HEKI method

The HEKI method is a systematic approach that supports universities in integrating artificial intelligence into their marketing and communication strategies. Through targeted training and data-based solutions, HEKI enables universities to make their marketing and communication processes more efficient and cost-effective, which not only contributes to the successful recruitment of students and optimization of study programs, but also significantly improves science communication.

Don't Compromise When It Counts Most

Strategy workshops

MAGISTER offers flexible, modular workshops that can be combined according to your needs. Depending on the module and objective, these vary from half a day to two days. We are happy to train directly at your university or offer all content online to guarantee maximum adaptability.

01

University marketing

Our workshop provides practical strategies for successfully positioning your university and targeting students - from branding to campaign planning.

02

AI

With MAGISTER, you can tap into the potential of artificial intelligence for your university marketing. We show you how AI can be used in a targeted way to make your student recruitment more efficient and future-oriented.

03

Social Media

Gain in-depth insights into the strategies and tactics of social media marketing, specifically tailored to the education sector.

Your success is what drives us.

At MAGISTER Hochschulberatung, the quality of our advice and the satisfaction of our clients are our top priorities. Our strategies are consistently geared towards practical feasibility – because a concept that disappears into a drawer brings no added value.

Thanks to our extensive experience with the internal processes of universities and colleges, we guarantee you sustainable and goal-oriented consulting that delivers results. We are as committed to your goals as necessary to achieve success together.

We accompany you step by step

Through well-founded strategies and innovative methods, we support universities in positioning themselves optimally and thus meeting the requirements of today’s educational landscape.

Frequently asked questions

FAQ

University consulting in the field of university marketing refers to professional services that support universities in developing and implementing their marketing strategies. This can range from student recruitment to the development and marketing of specific degree programs.

A university consultancy can develop customized campaigns to attract and engage potential students. This often includes a combination of online marketing, university fair marketing and targeted promotions.

Effective marketing strategies for universities include a combination of online marketing, university branding, target group-specific communication and participation in university fairs. It is important to develop a coherent strategy that integrates all aspects of university marketing.

University branding refers to the process of creating a unique identity and image for a university. Strong branding helps to improve the perception of the university, attracts potential students and strengthens alumni loyalty.

A specialist university advertising agency brings expertise in university branding and targeting. It can develop effective marketing strategies for universities that are tailored to the specific needs and goals of the university.

University marketing, especially marketing for degree programs, plays a decisive role in the development of new degree programs. It helps to analyze demand, identify target groups and effectively communicate the benefits of the course.

Online marketing is extremely important for universities as it allows them to reach a wide target audience in a cost-effective way. This includes search engine optimization, social media marketing and email marketing.

Marketing for degree programs can be optimized through target group-specific communication strategies, effective online marketing and the creation of unique selling points for each degree program.

Ask us

We look forward to an informal meeting to get to know you.