MAGISTER University Counseling
University branding, university marketing and student marketing for universities, colleges and degree programs
Universities are brands
360° marketing consulting for universities
Discover our areas of expertise
University marketing
MAGISTER Hochschulberatung helps universities and colleges to position themselves clearly with targeted strategies and appeal to the right students. Our services include everything from target group analyses and branding to digital marketing and successful trade fair presence – for a convincing appearance of your university.
Study program marketing
MAGISTER Hochschulberatung helps universities and colleges to effectively market their degree programs and target students. With tailor-made strategies, from target group analyses and appealing program communication to digital marketing, we make your study programs visible and attractive.
Student recruitment
MAGISTER Hochschulberatung supports universities and colleges in attracting the right students – both nationally and internationally. Through targeted approaches, digital campaigns and innovative recruiting strategies, we ensure that your university and study programs attract the attention of the right target groups.
Success with the HEJ method
The method increases the visibility and attractiveness of the university, improves the approach and retention of suitable target groups and optimizes internal processes for a stronger competitive position in the educational landscape.


Quotes
What our clients say
"As a lecturer in the Master's courses "Leadership and Entrepreneurial Thinking / Digital Transformation and Operations", Mr. Breuer has proven his expertise, which is also highly relevant in university marketing. The know-how in dealing with new technologies in the fast-moving marketing sector, coupled with a profound understanding of the German education system, make Mr. Breuer the right address for all questions of university marketing."

"Working with Mr. Breuer provided us with valuable insights into innovative university marketing strategies. His deep understanding of our specific needs and challenges, coupled with an uncomplicated consulting approach, were very productive for the collaboration. We appreciate Mr. Breuer's expertise and the clearly structured, goal-oriented strategy and action recommendations."

"We "only" needed wind to set sail, because, as is often the case at the university, as a team of experts we know our content, regulations and needs best. With his simple and therefore all the more convincing concept, his warm manner and his empathy, Mr. Breuer has blown us into the sails so that we can implement our new course in the shortest possible time. With his tremendous instinct for filtering out where we want to go, he has set us on an extremely efficient course. Ahoy and thank you, Mr. Breuer!"

One step ahead
Why MAGISTER?
Benefit from the expertise of MAGISTER Hochschulberatung. We are familiar with the specific challenges faced by all of the different types of universities and take these into account when developing our strategies.
01
Focused
University marketing is efficient when the target group is clearly defined. Only then do advertising measures make sense.
02
Advisory
Our university consultancy is completely independent. The goal is always the long-term success of your university marketing.
03
Comprehensible
Our advice leads to comprehensible results. The result becomes visible and is reflected in measurable successes.
Our team
Get to know our consulting team

Benjamin Breuer
Managing Consultant
Benjamin D. Breuer is the founder of MAGISTER Hochschulberatung and Managing Consultant. He has been a serial edtech entrepreneur for over 16 years and a consultant for universities with a focus on university marketing and digitalization for 10 years.
Expertise
- Strategic university and college marketing
- Concept development and advice on measures for student recruitment
- Marketing strategy for the development of study programs
Short vita
Benjamin Breuer has been working with MAGISTER for 12 years in higher education and management consulting. Among other things, he developed the marketing strategy of German universities and designed national and international campaigns to attract new students. He has also developed the HEJ method with eight central focus points for university marketing, which he uses successfully in his consulting projects. As a member of the AI Network Germany, he brings AI expertise to the higher education sector and thus drives innovation.

Professor Dr. Florian Haumer
Associate Consultant
Professor Dr. Florian Haumer has been an Associate Consultant at MAGISTER Hochschulberatung since 2023. He is Vice President for Research, Art and Knowledge Transfer at Macromedia University of Applied Sciences.
Expertise
- Strategic brand management
- Big Data Analytics
Short vita
Professor Dr. Florian Haumer teaches as Professor of Media Management and Marketing Management at the Munich Campus of Macromedia University. In 2024, he was appointed to the position of Vice President for Research and Knowledge Transfer. He is also the founder and managing director of haumer&konsorten GmbH, a management consultancy that has been active in the fields of performance marketing, strategic brand management and big data analytics since 2011.

Cosima Elena Vogel
Associate Consultant
KI Consulting
Cosima Elena Vogel is an experienced expert in the strategic integration of artificial intelligence (AI) into business and educational processes.
Expertise
- Increased efficiency through AI: Development and implementation of AI solutions that simplify workflows and make optimal use of resources.
- Innovative marketing with AI: Application of AI-supported tools to better understand target groups and design communication strategies more efficiently.
- Knowledge transfer & training: conducting practical training courses on AI basics, compliance (EU AI Act) and the use of AI tools in everyday working life
Short vita
As an AI consultant, Cosima Elena Vogel has made it her mission to support universities and companies in profitably exploiting the potential of AI – from optimizing internal processes to increasing efficiency in marketing and communication.
Cosima Elena Vogel completed her Master’s degree in International Management with a focus on Predictive Data Analytics at the renowned Bocconi University. After several years as an IT consultant at one of the world’s leading technology companies, she gained extensive experience in the implementation of data-driven strategies and the optimization of business processes.
As the founder of Productive AI, she has been leading SMEs and educational institutions into the future of digitalization since 2024. Her focus is on the integration of out-of-the-box AI tools, practical training and change management to make work processes more efficient and achieve long-term value creation.

Christian Vornehm
Associate Consultant
University branding / brand strategy
Christian Vornehm has been a communication designer for over 35 years and has been advising universities and companies on brand development and brand strategy for 12 years.
Expertise
- Brand development, foundation and positioning
- Brand presence, conceptual and visual
- Communication design
- Qualification for agency briefing
Short vita
Christian Vornehm studied design, specializing in graphic design at the Mannheim University of Applied Sciences (formerly FH) and graduated with a diploma.
Even during his studies, he supplemented his learning content with practical experience, laying the foundations for rapid understanding and implementation.
He then got to know the reality of working for several agencies, first as a freelancer and later as an employee. With the experience of both worlds, he decided to become self-employed and founded the agency Lichtung in Munich as co-founder in 2010. Here he paid particular attention to matching customer needs and creative output, for greater efficiency and customer satisfaction.
A side project, the development and production of fashionable functional jackets – which won the ISPO Brandnew Award and the German Design Award in 2015 – gave him an insight into the world of manufacturing between 2014 and 2017. He now counts the failure of the brand as one of his most valuable experiences.
In 2020, he expanded his conceptual background with further training in Behavioral Design at the SUE Academy in Amsterdam. Since then, accompanying people carefully to better decisions has been an integral part of his solution design.

Daniel Wild
Managing Consultant
Innovation consulting
Daniel Wild is an experienced investor, serial entrepreneur and expert on the startup economy. He is the innovation ambassador of MAGISTER Hochschulberatung.
Expertise
- Development of start-up and innovation ecosystems at universities
- Development of start-up initiatives, incubators and accelerators
- Strategic consulting to promote entrepreneurship and knowledge transfer
- Creating a culture of innovation to make universities more attractive
Short vita
Daniel Wild is a leading expert in the field of entrepreneurship and start-ups. With over 20 years of experience, he has built up numerous companies and successfully supported them in his role as an investor. As founder and CEO, he has established an extensive network of start-ups, investors and innovation promoters. In addition to his entrepreneurial activities, Daniel Wild works as a consultant for strategic innovation, fundraising and business scaling and supports universities in promoting a sustainable culture of innovation.

Antoine Kloubert
Student Expert
Antoine Kloubert is studying business informatics at RWTH Aachen University and enriches MAGISTER’s university consultancy with the valuable perspective of students.
Expertise
With his flair for current trends and a fresh perspective, he brings new impetus to projects and knows how to grasp the needs of the target group directly. His proximity to the world in which students live makes him an important source of inspiration for innovative and target group-oriented concepts.
Ask us
We look forward to an informal meeting to get to know you.